Key Visual Illustration of Salzburg Verkehr's "Guest Mobility Ticket"
On behalf of the advertising agency a365, I had the pleasure of illustrating the summer and winter key visuals for Salzburg Verkehr’s newly introduced 2025 Guest Mobility Ticket. This ticket allows tourists to travel across the entire province of Salzburg seemingly free of charge by bus and train – the cost is already included in the accommodation price.
It was a joy to play such an important role in this wide-reaching (and much-discussed) campaign. Many thanks to a365 for this wonderful project!
Summer and winter tourism
Since Salzburg is a popular travel destination in both summer and winter, I was commissioned to create two key visuals. While the city of Salzburg plays a central role in both, winter focuses more on winter sports. And while cows graze in the meadows during summer, they had to make way for a Christmas market in the winter visual.
The tourist ticket
As a Salzburg-based illustrator, it was a special pleasure for me to design the key visuals for the new Guest Mobility Ticket. The ticket allows tourists to explore the entire province of Salzburg easily and in an environmentally friendly way by bus and train. It is automatically included in the accommodation price and can even be used for the journey to Salzburg. While many locals wish for similar offers, the Guest Mobility Ticket is definitely a win for visitors.
